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DOGGY HEALTH CLUB

Doggy Health Club was an eCommerce online subscription box for dog lovers.  Packed with healthy dog treats and toys, DHC did over $10,000 in sales when it launched its first campaign with gilt.com.  Contracted to conceptualize the branding, design the Wordpress eCommerce site, manage the development team, packaging, assisted in copywrite, and all marketing materials, I also assembled the packaging headquarters.  At the headquarters I managed product orders, online orders, deliveries, and ran the customer service department.  Working with the Senior Consultant, I created online ad campaigns and tracked both sales and traffic with Facebook, AdWord, Google Analytics

Date: 2016 to 2017
Client: Doggy Health Club
Role: Artistic Director, Lead Designer